Understanding how to calculate retention correctly is key to growing every product.
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In this post, I'll talk about a few reasons why LTV/CAC is not relevant for startups, and give an alternative metric to use instead.
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Cohort retention rate is the most important product market fit metric
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The most common tactic that SaaS companies use to gain SEO traffic is to build a blog, and this blog post will talk about 5 “must-do’s” to build a successful one.
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For most early startups, I think the most important metric to understand and attempt to grow is cohort retention rate.
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Sending win emails is one of those quick and easy things that growth teams can do to build an impact focused culture. This post will talk about what they are, a sample structure, and how they help growth teams.
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The basics of effective referral programs is simple: if you invite another user, both you and the user get a monetary reward.
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While every company that gets to unicorn status usually has multiple significant acquisition channels, there are two that are the most common: Referrals and SEO.
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Bottoms up growth teams are the most effective growth teams at scale.
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Every company has growth goals. Goals are a great tool to challenge the team to reach significant growth milestones, and significantly affect employee motivation.
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Almost every successful conversion optimization falls into one of two categories: increasing intent or increasing ease (reducing friction).
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Developing an effective metrics on-call is key to maintaining a high rate of growth.
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This is a part two to my previous post: The 4 most important factors when evaluating growth opportunities. Now that we know how to evaluate if an idea is good or not, how can we come up with the ideas in the first place? In this post I will talk about the three main sources of finding growth opportunities that I use.
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Recently, I did office hours for a few YCombinator startups, and SEO was a popular topic. I was giving similar advice to each startup, so decided to write a blog to document the advice I gave. In this post, I’ll talk about how to get started with SEO at very early stage companies, up to the point where there is enough traffic to run SEO experiments.
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Every company has a different optimal growth strategy. So, every company needs a different kind of growth team to find and execute on that strategy. In this post, I’ll talk about general concepts to consider when building a growth team, a base for you to iterate on to create the right kind of growth team for your company.
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The two most important skills in growth are finding great opportunities and executing with high velocity. In this blog post, we’ll talk about the first one, finding great opportunities.
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SEO landing pages receive millions of visitors per day and are a large part of many large companies’ growth. In this post, I'll try to explain the top opportunities to get there from just having a basic set of landing pages.
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Mobile acquisition growth is a must-do for any company who has a product that is an app. This blog post will talk about how to think about mobile acquisition, tools you should have, and a few strategies you can pursue to increase your mobile acquisition.
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This blog post will talk about a holistic approach to building an awesome growth monitoring system.
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Signup and login conversion is an area of optimization that can have tremendous impact on your growth, and is vital to every growing company. In this post, we cover the thought process behind user mixes, basic data tools, and a few areas of optimization.
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