Consumer mobile app long term signup cohort retention benchmarks

10% - ☠️
20% - 😢
30% - 🤷‍♀️
40% - 😊
50% - 😮
60% - 🤯
70% - 🤔 is the logging broken?

— Jeff Chang📈 (@JeffChang30) August 24, 2019

After getting your first 100 users,

Don’t only focus on getting your next 100

Figure out how to make the product so good that most of the first 100 will stay for 5 years

— Jeff Chang📈 (@JeffChang30) August 7, 2019

A/B testing best practices should change as a company grows:
👶: Do not A/B test, will not get stat sig. Talk to users.
👦: A/B test changes that you predict will affect metrics, testing everything too slow
👨: A/B test everything. Accidentally dropping metric by 1-2% is very bad

— Jeff Chang📈 (@JeffChang30) February 2, 2019

Great onboarding won’t save a mediocre product

But bad onboarding can kill a great product since people might not come back a 2nd time

Which is why onboarding should be one of the first growth “features” that a company works on

— Jeff Chang📈 (@JeffChang30) August 22, 2019

Spent 20hrs on a blog about PMF = 130 likes

Spent 3min on a tweet about retention = 300 likes

Guess that’s growth, results barely correlate with effort

Gotta understand what users really want, users don’t care how many hours spent, only if the end product is what they wanted

— Jeff Chang📈 (@JeffChang30) August 8, 2019

One of the things I love most about growth is that for most companies, there’s a few simple product changes that would take less than a day to implement that can noticeably change the trajectory of the company

The hard part is finding them, not executing on them

— Jeff Chang📈 (@JeffChang30) August 25, 2019

Don’t only talk to your current users

Talk to some churned users who are in your target population too

Figure out why they churned, fix, repeat

Don’t try to retain everyone though, figure out which ones you can actually save by fixing the product

💬 🛠️ 🔁

— Jeff Chang📈 (@JeffChang30) August 18, 2019